1.3 Vision

The vision for rolf is to merge diverse worlds from the memecoin community, the NFT community, and the fashion industry into something simple and relatable for everyone. Dogs, in particular, are extremely popular among memecoin enthusiasts, and both founders of rolf are proud owners of dachshunds. The dachshund, also known as a "wiener dog," is arguably one of the most meme-able dogs out there. To appeal to both the NFT community and the fashion world, we needed something that was artsy yet strikingly simple, making it perfect for apparel that resonates with everyone—from fashion enthusiasts to everyday normies across all categories.

One significant challenge with most web3-native fashion brands today is their primary focus on NFTs, which tend to cater exclusively to web3 natives. This approach doesn't contribute to mass adoption of web3, even though brands like RTFKT are making strides in that direction. This is where rolf comes in. Our products and website are accessible to anyone, allowing purchases of our products with a credit card without needing to own crypto or NFTs. rolf operates 100% like a traditional web2 store, but the entire operation is backed by the $rolf token. While RTFKT has made progress in bridging the gap between web2 and web3 fashion, they started with highly technical concepts. In contrast, we aim to start simple, allowing everyone access while maintaining a web3 token as the backbone of our brand. We believe that by starting with simplicity, we can attract a broader audience, including those unfamiliar with web3, and gradually build towards more technical offerings.